Product Re-engineering - Digital Marketing Cloud Platform
Program Briefing
Program: Modernization (re-engineering and re-platforming) of digital marketing / MarTech DaaS platforms, supporting related diversified businesses of lead management and market intelligence, into unified single DaaS platform. Industry: Global Digital Marketing / MarTech Business Model: GCC & Off-shore/On-site Employer: Anteriad, US (former True Influence, US) Location: Bangalore Role: Head of Engineering, Delivery and Operations
Problem, Action & Result
Problem: Higher operating cost of running related diversified businesses through two different platforms. Action: Re-engineered two DaaS platforms into unified single DaaS platform, and partly (market intelligence) re-platformed from AWS to GCC to leverage BigQuery support for efficient data analytics. Re-aligned business process with re-engineered platform operations. Result: Improved business operational cost